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I Exposed FTX — Now I Help Tell Your Story

High-impact communications for fintech, markets, and crypto leaders. Clear stories that move investors, customers, and regulators.

Get newsroom-grade help from a Loeb Award winner, Bloomberg veteran with deep markets expertise, and trusted guest on the BBC, CNBC, and NPR’s Planet Money.

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Services

Communications Strategy

Messaging that cuts through noisy markets — aligning your team around a single sharp story.

Media Relations

Win top-tier coverage by avoiding the hype that journalists ignore.

Thought Leadership

Publish content with resonant authority that elevates your company’s standing.

Executive Media Coaching

Real-world interview drills and message refinement so leaders deliver when the spotlight hits.

Strategic Speaking

Keynotes and panels on markets, crypto, and the Sam Bankman-Fried scoop.

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About Me

Nick Baker headshot
Nick Baker, CEO of Byline Strategies

I’m the founder of Byline Strategies and a Gerald Loeb Award–winning journalist with nearly 25 years at Bloomberg, Dow Jones, and CoinDesk.

I oversaw the investigative reporting widely credited with upending Sam Bankman-Fried’s FTX cryptocurrency exchange — work that won Loeb, George Polk, and New York Press Club awards.

My background spans trading, market structure, derivatives, regulation, and the emerging frontiers of crypto and DeFi, giving me a rare, end-to-end view of how markets work.

At Byline Strategies, I bring newsroom rigor to strategic communications for fintech, markets, and crypto teams, so your story lands with investors, customers, and regulators. If clarity and credibility matter to you, let’s talk.

Career highlights:

  • Promoted from beat reporter to manager of U.S. stocks coverage during 16 years at Bloomberg, while honing deep expertise in financial markets and market structure.
  • Led a 50-person newsroom as deputy editor-in-chief of CoinDesk.
  • Bylines in The Wall Street Journal, Bloomberg Businessweek, and Bloomberg Markets.
  • Broadcast appearances on the BBC, CNBC, NPR’s Planet Money, Bloomberg Television, and more.
  • Learn more about my journey from this interview (part 1, part 2) with John Lothian.

Sound good? Let’s get started.

Contact

Get on my calendar instantly or email me — whatever works best:

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