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I Helped Expose FTX — Now I Tell Your Story

Get high-impact communications for financial markets, trading, fintech, and crypto. Clear stories that move investors, customers, and regulators.

Get newsroom-grade help from a Loeb Award winner, Bloomberg with deep markets expertise, former CoinDesk deputy editor-in-chief, and trusted guest on the BBC, CNBC, and NPR’s Planet Money.

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Services

Communications Strategy

Messaging that cuts through noisy markets — aligning your team around a single sharp story.

Media Relations

Win top-tier coverage by avoiding the hype that journalists ignore.

Ghostwriting & Content

Op-eds, LinkedIn posts, whitepapers, newsletters, and more

Executive Media Coaching

Real-world interview drills and message refinement so leaders deliver when the spotlight hits.

Strategic Speaking

Keynotes and panels on markets, crypto, and the Sam Bankman-Fried scoop.

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About Me

Nick Baker headshot
Nick Baker, CEO of Byline Strategies

I’m the founder of Byline Strategies and a Gerald Loeb Award–winning journalist with nearly 25 years at Bloomberg, Dow Jones, and CoinDesk.

I oversaw the investigative reporting widely credited with upending Sam Bankman-Fried’s FTX cryptocurrency exchange — work that won Loeb, George Polk, and New York Press Club awards.

My background spans trading, market structure, derivatives, regulation, and the emerging frontiers of crypto and DeFi, giving me a rare, end-to-end view of how markets work.

At Byline Strategies, I bring newsroom rigor to strategic communications, so your story lands with investors, customers, and regulators. If clarity and credibility matter to you, let’s talk.

Career highlights:

  • Promoted from beat reporter to manager of U.S. stocks coverage during 16 years at Bloomberg, while honing deep expertise in financial markets and market structure.
  • Led a 50-person newsroom as deputy editor-in-chief of CoinDesk.
  • Bylines in The Wall Street Journal, Bloomberg Businessweek, and Bloomberg Markets.
  • Broadcast appearances on the BBC, CNBC, NPR’s Planet Money, Bloomberg Television, and more.
  • Learn more about my journey from this interview (part 1, part 2) with John Lothian.

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Contact

Get on my calendar instantly or email me — whatever works best:

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